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What is "SALE"? describe it for new sales personnel.

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Question added by Augustine G Gill , Business Development Director , HASHMANIS GROUP OF HOSPITALS KARACHI
Date Posted: 2016/09/16
sijo sebastian
by sijo sebastian , MIS Analyst & Business Support Co-ordinator , First Abu Dhabi Bank

'Sale" is a process of transforming customer’s need to an actual purchase by exchanging goods/services (tangible or intangible) in exchange for money. 

In sales, the seller has to convince the buyer to do something he/she does not want to do otherwise. Make the buyer feel that he/she has a problem that the seller can easily solve it. 

Most often people think sales and marketing are same. In fact, actual sales begin where marketing ends. Marketing is positioning a product/service. Sales is converting the customer need to an actual buy.

Sales is only selling of product any how there is no future ralation from supplier to customer.

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