Differenciate between Marketing channel & Marketing channel structure?

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Posted by:
DR MD ANWAR HOSSAIN
26-October-2016

Marketing Materials Marketing Research Marketing Systems Marketing Sales

Question ajoutée par Emmanuel Wamweta , production supervisor , Tembo Steel Rolling
Date de publication: 2016/07/14

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Emmanuel Wamweta

par Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

A Marketing channel is a set of interdependent organisations involved in the process of making a prodouct avaipable for use or consumption WHILE a Marketing channel structure is a set of insitutions, establishments & agencies through which the product should move to reach the customers or consumers

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