_ is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction.

A. It is done by large companies on a nationwide basis or in most regions of the country.

B. It takes the form of direct-response advertising

C. It is done to build store traffic and sales.

D. It designed to stimulate demand for the general product class or entire industry.

E. It is targeted to marketing channel members such as wholesalers, distributors, and retailers