Evaluation , selection and management of marketing channel.

On what criteria can channel members be evaluated for their proper selection? And how are the channel members managed and motivated, once they are selected?

Marketing Management Marketing Supply Chain Channel Marketing

Question ajoutée par Mahesh Shrestha , Finance Consultant- Part time (Freelancer) , Dhapasi General Store
Date de publication: 2015/03/15

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par Hany Helmy Haleem , Director of Warehouses , Nasco Automotive

I believe this link should be more helpful:

https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/marketing-channels-11/marketing-channels-in-the-supply-chain-76/selecting-marketing-channels-388-4052/

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