In your line of work what has been the profitable digital marketing channel for your e-commerce or lead generation campaign?

I must say that ever since the beginning of the social media, startegyThe ma strategy has changed to a level that hard to belive, In my line of work we do follow both e commerce methode and the traditional campaighn methodes, Personally i  like the Ecommerce way but geographically it is inot applicable in some areas of the work.For Examble new gen people are aware about the E commerce but the older genarations are not completelly aware about it so  so it is a combination of both that currently using.

I work for an Airline Finance IT Solution Company, now to answer your second part of the question I think Facebook, Google Adwords, and Emotional contents has been the greatest success in generating leads for eCommerce websites. For example: - buy something for a particular social cause Or gift your mom this mother day etc.. etc...

For our business its been linkedin since we are a B2B business, linkeind sponsored content has been a huge lead generation platform for us.