Evaluation , selection and management of marketing channel.

On what criteria can channel members be evaluated for their proper selection? And how are the channel members managed and motivated, once they are selected?

Marketing Management Marketing Supply Chain Channel Marketing

Question added by Mahesh Shrestha , Finance Consultant- Part time (Freelancer) , Dhapasi General Store
Date Posted: 2015/03/15

Upvote (2) Views (1) Followers (3) Answers (1) Report Question

Write an Answer
Register now or log in to answer.

1 Answers

by Hany Helmy Haleem , Director of Warehouses , Nasco Automotive

I believe this link should be more helpful:

https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/marketing-channels-11/marketing-channels-in-the-supply-chain-76/selecting-marketing-channels-388-4052/

Best Regards

Upvote (1)

Downvote Reply () Report

More Questions Like This

How does a manager motivates his team?
Top Answer: according to the employee, some loves thanking letters. some loves money. some loves announcement for the ... See More

Answers (8)
Integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?
Top Answer: good afternoon the correct answer is the first option regards ... See More

Answers (14)
_ is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction.
Top Answer: You are referring to direct marketing. You can also describe it by marketing mix or promotional mix. Depe ... See More

Answers (1)
Why is digital marketing strategy in an enigma?
Top Answer: From where should you start to build a Digital Marketing Strategy – Most of organizations does not unders ... See More

Answers (47)

Do you need help in adding the right keywords to your CV? Let our CV writing experts help you.

Get Help

Products By Bayt.com

Use Our Mobile App

Start networking and exchanging professional insights

Evaluation , selection and management of marketing channel.

Popular Searches

More Questions Like This