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A creative director is the head of the creative group. He and his team take a) what the brand stands for, b) what the brand wants to say, c) which audience the brand is trying to reach and d) what the brand wants to say. From these, they create a communication strategy and devise a way to say what the brand wants to say in a way that will result in the the reaction they want from their audience.A creative director deals with above the line media (TV, radio, print), below the line media (collaterals, merchandising, point of sale) as well as outdoor and digital. More and more these days, a creative director will work with a digital marketing director to get the best results from an ad campaign.You can't really say one is better than the other because each has his own role to play, each equally important in the grand scheme of things. Both roles are challenging and fun, depending on your inclination.
Different stone in one basket, the CD job is more focused in handling the creative flow of a client's brand, on how visual commucation will help the clients to achieve their business goals. In other hand the DMD job is focused mostly in marketing strategy especially in digital medium, in how to implement the visual communication effectively. In addition the two mostly work in tandem to deliver the most effective way to ensure the visual communication will reach its effectiveness that can result in giving back their clients satisfaction to their business goals.
This question is like asking whether a "Driver" or "Conductor" is better! Both have separate roles to play and together, it's the best outcome we can expect.
Marketing Director sets the overall direction while a Creative Director figures out the right way to communicate. Period!
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