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What is creative director and witch better Digital marketing director or creative director?

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تم إضافة السؤال من قبل Hazem Nabil , Web and Multimedia developer and designer , Aljazera Factories For steel products co. ltd
تاريخ النشر: 2018/06/21
Ernie Mauricio
من قبل Ernie Mauricio , Independent Creative Consultant , Brand Hammer (Self-Employed)

A creative director is the head of the creative group. He and his team take a) what the brand stands for, b) what the brand wants to say, c) which audience the brand is trying to reach and d) what the brand wants to say. From these, they create a communication strategy and devise a way to say what the brand wants to say in a way that will result in the the reaction they want from their audience.A creative director deals with above the line media (TV, radio, print), below the line media (collaterals, merchandising, point of sale) as well as outdoor and digital. More and more these days, a creative director will work with a digital marketing director to get the best results from an ad campaign.You can't really say one is better than the other because each has his own role to play, each equally important in the grand scheme of things. Both roles are challenging and fun, depending on your inclination.

Emad Abu Nafiseh
من قبل Emad Abu Nafiseh , SALES MANAGER , Trust Drug Stores

  1. He is a strong person , with persuasion and presentation skills to be able to keep clients and staff satisfied . In addition, a marketing and advertising principles , are beneficial .
  2. Creative Director is bettter , simply not enough for today's marketing to be digital .

Raphael Linus Dulay
من قبل Raphael Linus Dulay , Creative Head , Xpert Solutions

Different stone in one basket, the CD job is more focused in handling the creative flow of a client's brand, on how visual commucation will help the clients to achieve their business goals. In other hand the DMD job is focused mostly in marketing strategy especially in digital medium, in how to implement the visual communication effectively. In addition the two mostly work in tandem to deliver the most effective way to ensure the visual communication will reach its effectiveness that can result in giving back their clients satisfaction to their business goals.

Vasudevan T
من قبل Vasudevan T , Startup Consultant , Self Employed

This question is like asking whether a "Driver" or "Conductor" is better! Both have separate roles to play and together, it's the best outcome we can expect.

Marketing Director sets the overall direction while a Creative Director figures out the right way to communicate. Period!

 

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