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ALL marketing nowadays IS Digital Marketing, including "word-of-mouth" (Likes, Votes & Favourited Tweets). Do you agree?

- If yes, why does the term "Digital Marketing" exist separately? - If no, is there any kind of marketing that is "non-digital" or totally "digitization-free"? If yes, what kind?

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Question added by Khatim Abbas Seed , BUSINESS CONSULTANT , Google
Date Posted: 2014/04/01
Sheikh Ibrahim Khan
by Sheikh Ibrahim Khan , Sales Manager , Bader Al Mulla & Bros. Co. S.P.C.

You are right as far as the product is a mass utilized product or a consumer product. Other products like a machinery or a healthcare product will not come under the purview of digital marketing. The outcome of digital marketing are not always a real picture as it suggests. Nowadays people send likes without even applying their mind. When actual buying decisions are taken, the same person may not opt for that product.

Fred Paul
by Fred Paul , Projects Order Manager / Planner - Logistics & Supply Chain , Philips Healthcare

No. Traditional marketing is "non-digital"

GAURAV HARISH
by GAURAV HARISH , sales senior , Tata Motors Limited

Marketing is about identifying the target customer and reaching maximum audience  , digital marketing has become more effective as it is capable of doing both in fraction of seconds .

 But it all depends on the kind of product ,  a company is offering  for eg . A Hotel Room can be marketed digitally , but it is very difficult to market a Perfume/ Cologne / Itrar via the digital media

 One  cannot just rely or market a tunnel drilling machine or a Heavy Duty  Industrial Compressor or a Small Bearing that goes in to a mechanical machine digitally

 

 

Word of Mouth is a form of marketing that is traditional & is used for such products 

IRPHAN GHANI
by IRPHAN GHANI , Senior Management , A

This is the current trend being explored.

Maryam Fairooz
by Maryam Fairooz , Senior Human Resources Officer , Al Etihad Credit Bureau

although i am not familiar or into the marketing areas, but I would say "YES" to any use of the current technologies to promote your business. whoever is not changing their traditional way will eventually and unfortunately die "the business". I am happy to see people they are trying their best to use the current innovation in any kind to promote their businesses which is very smart specially nowadays people are hardly have time to a sales person to walk in and talk for couples of minutes just to promote the business. I would rather setting at home, checking my social media accounts and see all the promotions very carefully and take my plenty of time to take a decision about weither i will need this or not.

Abid  Patel
by Abid Patel , Freelancer , SAVERS GROUP ( CONSULTANCY )

Digital Marketing is the done by the use of internet which is measurable, interactive and viral. The internet can help companies promote their brands, generate leads and convert them. More and more business is depending on digital marketing since business follow consumers. People are so clued on to consume digital content through their laptops and specially their mobiles, tablets, etc that brands can only get their attention by being available on these devices. Also, social media consumption is only increasing since due to many constraints on time and the need to do more within a limited period.

 

Other forms of marketing does exist like Events, road  signs, tv, radio and print media. However, all these forms of marketing are also using the digital format to connect and engage with the interactive digital medium. Any agency using the traditional media can benefit from the usage of the digital media to leverage the customer reach.

 

The noise you make in the market has to be relevant and create value for the consumers.

 

(I am eager to join in sales or account management position in digital marketing agency )

Not all. Lower income communities and households are exposed to products and services in a very different way. In South Africa, newspapers and radio ads still have a very big following, due to this being a developing country. Newspapers and magazines still have a very high circulation rate, with a single magazine being read by up to 11 readers. We see this especially in lower income households where people don't necesarily have access to the internet or data. 

Yes both are equally important implementation vary product to product. However , conventional marketing is still alive.

Friso Buker
by Friso Buker , General Manager , BuWest Consult

I would disagree with the statement that all marketing nowadays is digital marketing.

While I would admit that a substantial proportion of marketing has been developed an increasingly digital "flavour". the ability to resonate your offering, substantiate its capabilities and differentiate the product and/or service from the competition is becoming increasingly important in a marketing environment that has become - in many cases - excessively saturated by digital marketing such as likes, votes and retweets.

In the world of effective marketing, other useful strategies include superior customer service, consistently meeting deadlines, under-promising and over-delivering on projects, true cost transparency, exceeding KPIs and even just understanding client requirements to a granular level. All of these (and more) will leave a future and/or current client with a positive impression. And a positive reputation is a truly effective marketing tool.

Hope this helps.

I can not agree with this statement because there are some difference among various marketing, its vary on places, product quality etc.  

SUSANTA KUMAR NATH
by SUSANTA KUMAR NATH , DIVISIONAL MANAGER , KILITCH HEALTHCARE INDIA LTD

its true still apersonal and humanterian touch is also matter.

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