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I'm a marketing consultant in a company in USA called InstantCustomer, and I was wondering if social media and digital marketing job positions are available in middle east cities like Dubai or Doha
It depends on your interest and reason for moving to Dubai or Doha. Requirement of digital marketing is evolving, organization and people are becoming more open and adapting new technologies to widfespread globally.
Social media marketing is a global trend and it is increasing in popularity in the middle east region as well. Brands are shifting from traditional media to digital marketing and personally I can see that for my company we are getting great results from digital marketing. The opular platforms might be a bit different from other regions but there are enough reports and studies to help a marketer to choose the right ones.
It is a rising trend. The number of people who refer to the social media is growing tremendously. Some companies are using the digital marketing but most of them are in the very early stages. However, there are a great opportunities their to exploit the full potential of the digital marketing in the region.
No very less websites are there in the market.
Saif you have2 key strengths:
1) Western experience, employers in GCC find that valuable.
2) You speak Arabic - this is an added value for account executives.
This is a very competitive market but you will do fine.
Dear Saif,
Let me ask you two questions:
Do they have the Internet in the Middle East?
Are people in the Middle East different from people in the USA?
If you answer both the questions, you can get the answer to your question,
Anywhere, where the Internet is present and the population is growing there is a big demand for digital media.
Also given the fact that the people in the region are similar to the people in the US in many ways, it follows that the demand for digital marketing is growing.
Add to this the fact that growth is to be found in regions like MENA not Europe/US and also that all major advertising/media agencies are present in the region, yes there is a big demand for digital services.
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