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Corporate communication is nothing but an organization's internal and external communications
In other words it is the overall business communication in an organization starting from the Human Resources, Finance, Operations, Marketing & Public Relations.
Corporate communication is an organisational internal and external communications to its stakeholders aimed at improving stakeholder relationship and corporate reputation.
It is important because of the following:
1. Developing and maintaining a sustainable stakeholder relationship
2. Improving corporate reutation
3. Developing and sustaining a strong brand image
4. Mitigating corporate and brand damage limitations
5. Promoting high level of stakeholder corporate and brand association
The sharing of information within a business. Corporate communication elements of a corporation. To facilitate corporate communication, a business manager will usually need to have or develop considerable interpersonal skills - such as effective speaking, writing and listening - in order to best assist information sharing within their department. Also called organizational communication.
Corporate communication is a management function or department, like marketing, finance, or operations, dedicated to the dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes for inside and outside the organisation.In today’s global corporation, this function serves as the conscience of the corporation and is responsible for the organisation’s reputation. Previously called “public relations” or “public affairs,” corporate communication has taken on new importance in thest century as a result of corporate scandals or crises at companies like Enron and Toyota.The department usually oversees communication strategy, media relations, crisis communications, internal communications, reputation management, corporate responsibility, investor relations, government affairs and sometimes marketing communication.The person running the department is the chief communications officer of the firm, and reports directly to the chief executive officer in many of the top global organisations due to the critical importance of the function today.
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