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Why digital marketing is an effective channel for healthcare industry?

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Question added by Ghada Sameer , Project Manager and media executive , CQA
Date Posted: 2015/07/15
Kishor Vadher
by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos

It is one of the good tools for healthcare industry  to reach to the customer and for other industry also it is also very good tool for many other industry too and time is changing so customer easily find the product by internet and all.

Muhammad Zaheer Abbas
by Muhammad Zaheer Abbas , Digital Marketing Manager / Business Development Executive , Splendid Vacations Tours LLC

Time has come when consumer go for the online search before buying or selling anything. Here is the same case in health care industry. Attracting consumer by showing interesting and eye catching content regarding medical service (e.g hair treatment) is the best way nowadays to increase the number of customers and it also increase your branding.

PRADEEP MEHRA
by PRADEEP MEHRA , CEO , Angel international Inc.

Thank you for your invite. In my opinion digital marketing will be the most effective tool for the healthcare industry. The reason is even in the developed countries healthcare is a fashion or a lifestyle or it is approached at the crisis time. Therefore if a app is available people will be very happy to download to be ready withe information when they want to choose a weight reduction center, Opthomologist  for eye care and vision correction or when people want to look more beautiful they need Dermatologists or when people want to consult doctors for very personal problems they are always searching who to contact and seeking references. These are all fashion and lifestyle related reasons, besides accidental reasons. 

 

We still do not have complete contact information handy, we have to inquire from friends and relatives so I think digital marketing has great scope to address this customer pain. Go for it.

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Digital marketing technologies is the most effective means for the healthcare industry to modernize.

Marketing automation tools in particular provide ways to organize and streamline marketing tasks, and help workers feel secure with new systems.

Healthcare marketers can update their operations and join other industries in the digital world by adapting digital marketing techniques.

Dale Adrian Roxas
by Dale Adrian Roxas , Digital Marketing Specialist , Mohamed Alowais Investments L.L.C

YES, because the foundation of digital marketing should be the audiences, so if you can offer the information to them through there desktop or mobile device, then it would be a plus already on your side.

Digital marketing is effective channel compared to traditional marketing.

In digital marketing you can target customers who are relevant to your business based upon their interests and behaviors in social media marketing. And even you can promote through Adwords display and video ad campaign. 

Jeffer Basilan
by Jeffer Basilan , ICT Systems Administrator , Rezayat IT and Communications Company - Rezayat Group

Because it can reach miles and miles of distance and millions of people in a single click of a button.

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