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Digital marketing has a strong role to play in industries like telecom and media.
The name of the game right now in B2B is Inbound Marketing. Nevertheless I believe that Facebook for Business and New Twitter Ads are going to play a huge role in the agenda of Marketeers.
So I recently discovered a new tool that can be integrated with Salesforce. You can now create digital brochures, newsletters or catalogues that can be sent to customers using salesforce. This new tool then measures how much time a customer spends on a page in your catalogue, how many times they go back to a particular topic and basically tells you exactly what the interest level of individuals and groups of customers are per page. This can help a marketer adjust the catalogue / newsletter / brochure to place emphasis on key products, but it will also help you to establish which products grabs the interest of customers. Analytics is the best thing ever, since we no longer have to guess what works and what does not, We can now go by the facts. Truth in numbers
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