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There is a company in my country that has created a very big name for it self in the FCMG market and my proposed company wants to launch a new brand do please enlighten me how best to enter the market without failure ?
There are obvious rules and guidlines to follow in regards to competing with a well known FMCG brand.
Doing the right and relevent research on your competitor, their brand and the market is for starters, but the vital thing here for your brand to be as successful, I think is to follow a similar approach, offer something unique or similar with an updated/refreshing feel.
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