In the marketing research process, firms often gather and analyze secondary data rather than primary data because secondary data is .

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Which is the first step in the marketing research process?
Posted by:
Wasi Rahman Sheikh
28-April-2015

Marketing Sales

Question ajoutée par Islam Elrobe , Sales senior manager , blu
Date de publication: 2014/03/10

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Abdelwanies Said Hassan

par Abdelwanies Said Hassan , Photo Editor Freelancer , For my own

simply for two reasons

secondary data already available
seconday costs nothing or if it's i can afford

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