Which is the first step in the marketing research process?

B.........................

B. define the problem and research objectives

Option        b

Thank you

Must be option B as defining the objective is the base for planning any research

B.Define the problem and research objectives. After had define the problem & research objectives,a research plan would justified which target market or population might be tackled,what are the methods to solves the problems,and at the end,come out with suggestions on how to improves the current methods in future. Tq.

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B. define the problem and research objectives..................................................

^^^^^^^^^^^^^B. define the problem and research objectives^^^^^^^^^^^^

B. define the problem and research objectives

Without clearly defined objectives and guidelines, any research or planning will lack direction and will most likely lead to wastage of resources and time.

I think a b c d all must be need

Option B is the right answer>>>>>>>>>>>>>

answer B________________________