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In the marketing research process, firms often gather and analyze secondary data rather than primary data because secondary data is .

Marketing Sales
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Question added by Islam Elrobe , Sales senior manager , blu
Date Posted: 2014/03/10
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Abdelwanies Said Hassan
by Abdelwanies Said Hassan , Photo Editor Freelancer , For my own

simply for two reasons

  • secondary data already available
  • seconday costs nothing or if it's i can afford

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