How can you keep loyal your customer if he is not well aware your product or services?

There are few ways to make the customer loyal even he/she not aware of your products or services.

• Communication is the key - keep the customer invovled with your products and keep him/her satisfied all the time. 
• Measure customer satisfaction - Monitor KPIs and collect valuable up-to-date information about customer
• Collect feedback - Often make regular interviews or face-to-face contact with the customer
• Technology enhancements - Keep up with the dynamic changing technology trends 
• Get the right skill - Make sure to have well trained staff to co-op with the customer