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A. Advertising is done by manufacturers, and publicity is done by retailers.
B. Advertising is personal, and publicity is nonpersonal in nature.
C. Advertising is paid for by the sponsoring organization, and publicity is not.
D. Advertising is never institutional (i.e., promoting the company itself), and publicity usually is institutional in character.
E. Advertising typically utilizes mass media, and publicity does not.
Adverting is Paid and Publicity is Not Paid, its by word of mouth. So my answer is C.
The answer is C. Also, it is important to know that publicity can be negative while paying for positive advertising.
C
Advertising is content you pay for (Radio, tv, banner etc). Publicity on the other hand, refers to free content about you and your company that appears in media. Its what others say about you. So the company has no control on the outcomes of publicity,
Answer: options D and E
Advertising is paid for by the sponsoring organization, and publicity is not.
Advertising is paid form of communication and Publicity is non paid form of communication.
Advertising is never institutional (I.e promotion) and publicity usually is institutional in character.
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