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متابعة

Which of the following statements describe the difference between publicity and advertising?

A. Advertising is done by manufacturers, and publicity is done by retailers.

B. Advertising is personal, and publicity is nonpersonal in nature.

C. Advertising is paid for by the sponsoring organization, and publicity is not.

D. Advertising is never institutional (i.e., promoting the company itself), and publicity usually is institutional in character.

E. Advertising typically utilizes mass media, and publicity does not.

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تم إضافة السؤال من قبل Mohamed Hendy , Commercial director & Co- founder , The matchers
تاريخ النشر: 2015/11/22
PRADEEP MEHRA
من قبل PRADEEP MEHRA , CEO , Angel international Inc.

Adverting is Paid and Publicity is Not Paid, its by word of mouth. So my answer is C. 

Jamal Elghandour
من قبل Jamal Elghandour , Regional Operations Manager & Business Development Manager , Mandara Holding

The answer is C. Also, it is important to know that publicity can be negative while paying for positive advertising.

Hisham Hashim
من قبل Hisham Hashim , Business Development Manager , RAS SERVICES P.L.C

C

 

Advertising is content you pay for (Radio, tv, banner etc). Publicity on the other hand, refers to free content about you and your company that appears in media. Its what others say about you. So the company has no control on the outcomes of publicity,

 

 

Mohamed Riyaz Resul
من قبل Mohamed Riyaz Resul , Business Development Execuitve , SPARK INTERNATIONAL ENERGY

Answer:            options D and E

Parvez Shaikh
من قبل Parvez Shaikh

Advertising is paid for by the sponsoring organization, and publicity is not.

Amir khusroo
من قبل Amir khusroo , PROCUREMENT OFFICER , AL RUSHAID PETROLEUM INVESTMENT COMPANY

Advertising is paid form of communication and Publicity is non paid form of communication.

Iftikhar Siddiqui
من قبل Iftikhar Siddiqui , Sales Executive , Coca Cola dubai

advertisement helps the brand awareness but promotions can be converted in sales directly to the consumer

Nas Qazi
من قبل Nas Qazi , Freelancer Promoter/Hostess *Part-time , Advertising Agency – Deira, Karama, sharjah.

Advertising is never institutional (I.e promotion) and publicity usually is institutional in character.

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