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<p><span>Recent changes in organic and paid search marketing call for adjustments in your strategy. See what's changed and what you can do to stay ahead of the game...more</span></p>
Nothing is best in Marketing when it's standalone. What I call best is an integrated marketing approach encompassing all mediums and regulating budgets according to results.
Many companies are more inclined towards paid as it produces instantaneous results whereas results from organic processes are delayed and harder to attain.
Agreed with Amarjeet. To Add on i would say to have a natural or organic traffic more on your websites directly indicates the quality of content ( & Back linking) you have which in turn will help back in building better brand perception.
I believe paid marketing will help you in achieving your short term goal but from the advertising prospective i can say this will not gives you the ROI you are looking at in terms of the marketing dollor spent.
Hello Rasheed,
Thank you for inviting me to answer your question.
Both Organic and Paid traffic is important for business. The paid traffic is the quick way to get visitors while organic is long term strategy.
Why companies are on Paid? because Enterprise & other large businesses they have budget and they don't want to miss any channel in Digital World to increase awareness and conversions from all available sources.
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