_ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

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IGBINOBA STANLEY
24-July-2015

a. Mass marketing

b. Market segmentation

c. Market targeting.

d. Market positioning

Pharmaceuticals Marketing Sales Business Development Management

Question ajoutée par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date de publication: 2015/05/19

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par Utilisateur supprimé

market segmentation, market targetting

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par Jacob Mathew , Sr. Business Development Manager , Qweser Infolabs Pvt Ltd

Answer is "C" - Market Targeting

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par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

The correct answer is " c. Market targeting.

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par Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

>>>>>>>>>>>>>>>>>>>> d. Market positioning >>>>>>>>>>>>>>>>>>>

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par Vinod Jetley , Assistant General Manager , State Bank of India

d. Market positioning

Positioning is the marketing activity and process of identifying a market problem or opportunity, and developing a solution based on market research, segmentation and supporting data. Positioning may refer the position a business has chosen to carry out their marketing and business objectives.