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_ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

a. Mass marketing

b. Market segmentation

c. Market targeting.

d. Market positioning

Pharmaceuticals Marketing Sales Business Development Management
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Question added by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date Posted: 2015/05/19
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market segmentation, market targetting

Jacob Mathew
by Jacob Mathew , Sr. Business Development Manager , Qweser Infolabs Pvt Ltd

Answer is "C" - Market Targeting

 

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

The correct answer is " c. Market targeting.

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

>>>>>>>>>>>>>>>>>>>> d. Market positioning  >>>>>>>>>>>>>>>>>>>

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

d. Market positioning

Positioning is the marketing activity and process of identifying a market problem or opportunity, and developing a solution based on market research, segmentation and supporting data. Positioning may refer the position a business has chosen to carry out their marketing and business objectives.

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