_ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

market segmentation, market targetting

Answer is "C" - Market Targeting

The correct answer is " c. Market targeting.

>>>>>>>>>>>>>>>>>>>> d. Market positioning  >>>>>>>>>>>>>>>>>>>

d. Market positioning

Positioning is the marketing activity and process of identifying a market problem or opportunity, and developing a solution based on market research, segmentation and supporting data. Positioning may refer the position a business has chosen to carry out their marketing and business objectives.