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What is the relation between "Mass Marketing" and "Advertising"?

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Question ajoutée par Kariman Alsayed , Unit Manager - Members Relationship , SmartMed Private Medical Services
Date de publication: 2014/11/19
Alok Kumar Alok
par Alok Kumar Alok , Plant Head , Premier Industries

Mass Mktg. is undifferentiated marketing which may seek Advt. as a tool.

Advt. is independent to Mass Mktg. It may focus on a particular product segment.  

In mass marketing, firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy where as in advertising the communication is relayed from companies to persuade an audience to purchase their products !!!

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