How do you maintain corporate image amid challenges?

Corporate Image is a mirror of Corporate character during adversity

- Transparency is the best policy. Quick corrective action well echoed by industry champions provides great support.

- Truthfulness, customer & employee care always get brownie points

- It is imperative that the Corp Comms team gets as close to business as possible during a Crisis, they need to know the root cause of the problem to help diagnose an adept communications solution to the challenge

- CSR record helps reiterate faith in the brand.