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How do you maintain corporate image amid challenges?

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Question added by Nila Eslit , Content Writer for Fitness web , George Allen
Date Posted: 2014/08/14
Sandeep Viswanathan
by Sandeep Viswanathan , Manager Marketing - Platforms Business , SAP - World's No.1 Enterprise Software Company

Corporate Image is a mirror of Corporate character during adversity

- Transparency is the best policy. Quick corrective action well echoed by industry champions provides great support.

- Truthfulness, customer & employee care always get brownie points

- It is imperative that the Corp Comms team gets as close to business as possible during a Crisis, they need to know the root cause of the problem to help diagnose an adept communications solution to the challenge

- CSR record helps reiterate faith in the brand.

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