Wholesale Channel Expert

Job Purpose: Sales performance of the Wholesale Channel for the assigned territory.

Sales Management (Primary & Secondary) – 70%

• Managing and delivering the Primary and Secondary Targets assigned by market. 
• Should have an experience of handling multiple customers successfully.
• Should be able to identify opportunity, push volumes, and work towards developing the SKU’s as per the market needs and service products accordingly making sure that it’s a profitable business opportunity.
• Deliver volume, value and trading objectives in the assigned territory within budget, time and policy parameters through efficient control of the channel. 
• Track competitor’s activities monthly, create process documents and communicate the same to the management and plan/execute counter strategies accordingly. 

Brand Management & Product Portfolio – 30% 

• Responsible for the brand growth, adequate penetration in the assigned channel, gain market share.
• Conducting competitor and market analysis, planning product mix to meet the market demands and revenue targets. 
• Launch new products introduced by company 
• Give regular feedback on the new SKU development based on market demand 
• Develop and Implement sales promotions strategies to drive volume growth. 
• Regularly monitor Competitor’s pricing and activity. Review them and drive benchmarking. Handling of product complaints efficiently in line with customer satisfaction