Country Sales Manager- FMCG (Foods)

We are hiring for the role of Country Manager- Sales, for our client based in the UAE which is a listed leading Indian CPG player with a turnover of ~600 million USD and a market leader in its product range.

Specific Requirements:

• Sales and Revenue Orientation
• Analytical skills and data crunching
• Experience of handling Modern Trade accounts like Costco/Woolworths/Coles/Met Cash etc.
• In depth understanding and experience of handling Australian Ethnic Trade
• Good understanding of Geography mainly Sydney/Melbourne/Brisbane
• Experience of working in FMCG/Food & Beverages Industry is must
• Experience of managing multiple distributor’s with high volumes

Key Responsibilities:

Sales Management

• Responsible for primary and secondary Sales Target achievement in assigned countries specifically into FMCG/CPG industry.
• Plan rolling forecast, ensure Distributors sales target commitment as per Budget
• Review distributor performance in billing efficiency, new account opening, maintaining existing account
• Appointment of Distributors in unrepresented Areas/country
• Design and implement business plans that expands company’s customer base and ensure its strong presence
• Responsible for generating orders and Follow up for timely payments by distributors

Brand Management & Product Portfolio –

• Responsible for the brand growth, Distributor operational excellence and strategies to drive sales
• Responsible for the planning, development, and implementation of aggressive and innovative sales promotions for distributors and customers with a view to ensure adequate penetration, market share, product positioning, growth, and performance
• Periodic Market visits. Conducting competitor and market analysis, planning product mix to meet the market demands and revenue targets
• Core product sales versus ancillary products sales
• Merchandising and availability guideline implementation
• Competition review and benchmarking
• Handling of product complaint

Distributor Management –

• Plan rolling forecast
• Maintain ROI of distributors including settlement of claims and payment
• Organizing periodic meetings with distributors & training distributor sales staff, discussing current market issues and devising solutions for enhanced operations
• Helping distributors to overcome any issues faced in the market their by boosting their moral and interest in the business
• Stock replenishment & inventory management of Distributor