Trending Brand Building Discussions

What factors should one put into consideration when starting a new business brand?‎

I want to find out the importance of branding ‎

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How do you transform a low performing brand into a bestseller? ‎

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What distinguishes a brand from a commodity?‎

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What attract first when you want to brand new product?‎

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How much does it cost to build Jewelry brand and sell online?‎

Jewelry E-commerce‎

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Is Logistics the new brand differentiator in today's modern world?‎

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Answer added by  Pouryay Seyed Hassan SheshKALANI, Vice President, Golden Pasargad
5 years ago

First of all we need to find out the reason(s) of the low performance. Maybe it is due to a low quality, lack of enough advertising, pointing to a wrong segment, ignoring ... See More

Do brand communications succeed more by interruption or by being requested from the viewers?‎

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Answer added by  Akarsh Venugopal, Senior Marketing Associate, Cognizant - India
5 years ago

Here are the steps I will take to make the brand into a bestseller 1.  Go back to basics of why the brand was established 2. Understand the vision & key goals of the ... See More

 

Answer added by  Darlington Onojaefe, Senior Lecturer, Graduate Centre for Management, Cape Peninsula University of Technology
5 years ago

I low performing brand needs innovative idea that helps to enhance product benefit, utility and new appeal. Product enhancement is practically useful when a product/brand ... See More