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Do brand communications succeed more by interruption or by being requested from the viewers?

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Question added by Johann Wolf , Co-Founder | CCO | Experiential Director , The Department of Wow
Date Posted: 2018/08/23

Of course they do more by interruption, because you are going to them and not waiting for them to come to you. Although it is annoying but it works. It is all psychological at the end.

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