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Why do existing customers leave?

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Question added by IRPHAN GHANI , Senior Management , A
Date Posted: 2014/03/20
Diaa Eldin AbuAssi
by Diaa Eldin AbuAssi , Quality Assistant Manager , BMB&CO Advisory and Assurance

I'm with Mr. Ahmad Ibrahim100% in his answer, My addition the customer would like to treat him/her as being the one " respect, attention and special promotion " according to the business field must have your info about your customer updated from time to time.

Ahmad Ibrahim
by Ahmad Ibrahim , Customer Service Supervisor , Ski Dubai

When an organization consistently fails to fulfil its customer's needs and/or requirements, or when the customer doesn't find a good value for money in the product or service delivered, or when he feels that the organisation doesn't treat him as its bread and butter, or when he finds another organisation that gives a better product or service for less money. . The list can go on and on; the bottom line is keeping a loyal customer is one job that needs to be consistently done.

zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

yes nice question, customer retention is an important part of ant marketing plan, prices, new products in the competition, brand quality decline due to any reason, lack of marketing inputs etc

Abdel Fattah Ibrahim
by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive

This is really important topic, thanks Mr. Irphan

The customer retention is on top of business leaders’ minds. With rising customer acquisition costs, business need to get innovative and taking a proactive role in retaining their clients

Based on different studies done across the world, here below the main reasons of customer leave:

·         68% leave because they were unhappy with the service they receive

·         14% were unhappy with the product or service

·         9% decided to use a competitor

Due to the importance of the topic, please allow me to add a new question about customer retention strategy

 

Adham Fayad DBA
by Adham Fayad DBA , Adjunct Professor and Managament Consultant/Advisor , Freelance

because most companies beleive that the real challenge is getting new customers, and after they get them, they look for a new challenge... and the truth is that the main challenge is to KEEP you current customers happy....

 

There is a saying that goes like this  " its very hard to get to the  top....but it is much harder to stay there "

 

 

Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

The main reason why existing customers leave is poor service delivery.

 

Other factors includes:

  1. Pricing

  2. Quality

  3. Brands

Better services or customer care/ service packages provided by another company. Brand loyalty is very rare nowadays especially to new clients who have not been exposed to long ter contract benefits such as promotions.

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