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Integrative strategies are typically used in growth of a business.
1. Forward integration which means that the business is growing and taking over relationships.
2. Backward integration is the business taking over parts of the business that were previously provided by outside vendors.
3.Horizontal integration means that a business is looking to compete with its competitors in their market.
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What are the three alternatives when it comes to implement an integrative growth strategy?
There are three viable alternatives when it comes to an implementing an Integrative Growth Strategy. They are:
1. Horizontal. This growth strategy would involve buying a competing business or businesses. Employing such a strategy not only adds to your company's growth, it also eliminates another barrier standing in your way of future growth—namely, a real or potential competitor. It works as both a shortcut to product development and as a way to increase their share of the market.
2. Backward. A backward integrative growth strategy would involve buying one of your suppliers as a way to better control your supply chain. Doing so could help you to develop new products faster and potentially more cheaply
3. Forward. Acquisitions can also be focused on buying component companies that are part of your distribution chain. For instance, if you were a garment manufacturer , you could begin buying up retail stores as a means to pushing your product at the expense of your competition.
1. Forward integration which entailes growing and taking over relationships.
2. Backword integration which entails taking over parts of the business which are currentlu provided by outside suppliers.
3. Horizontal integration which entails competing with competitors in their markets
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