What are intensive growth strategies?

It should be related to Product Development or Service Development; it revolves around Market Share and that’s why also known as 'aggregation' strategy

I agree on the answer brotheKapil Raj. C r

Intensive growth strategy is a strategy dealing with current and new product market the main objectives of this strategy are how to penetrate the market rents as well as find ways to develop product commensurate with market development and market development

What are intensive growth strategies?

The strategies for market development, market penetration, product development, diversification can be termed as intensive growth strategies

1. Market Penetration. The least risky growth strategy for any business is to simply sell more of its current product to its current customers—a strategy perfected by large consumer goods companies, Think of how you might buy a six-pack of beverages, then a12-pack, and then a case. Finding new ways for your customers to use your product—like turning baking soda into a deodorizer for your refrigerator—is another form of market penetration.

2. Market Development. The next rung up the ladder is to devise a way to sell more of your current product to an adjacent market—offering your product or service to customers in another city or state, for example. many of the great fast-growing companies of the past few decades relied on Market Development as their main growth strategy. For example, Express Personnel (now called Express Employment Professionals), a staffing business that began in Oklahoma City quickly opened offices around the country via a franchising model. Eventually, the company offered employment staffing services in some588 different locations, and the company became the fifth-largest staffing business in the U.S.

3. Alternative Channels. This growth strategy involves pursuing customers in a different way such as, for example, selling your products online. When Apple added its retail division, it was also adopting an Alternative Channel strategy. Using the Internet as a means for your customers to access your products or services in a new way, such as by adopting a rental model or software as a service, is another Alternative Channel strategy.

4. Product Development. A classic strategy, it involves developing new products to sell to your existing customers as well as to new ones. If you have a choice, you would ideally like to sell your new products to existing customers. That's because selling products to your existing customers is far less risky than "having to learn a new product and market at the same time,"

5. New Products for New Customers. Sometimes, market conditions dictate that you must create new products for new customers, Apple pulled off this strategy when it introduced the iPod. What made the iPod such a breakthrough product was that it could be sold alone, independent of an Apple computer, but, at the same time, it also helped expose more new customers to the computers Apple offered. once customers began to enjoy the look and feel of the product's interface, they opened themselves up to buying other Apple products.

If you choose to follow one of the Intensive Growth Strategies, you should ideally take only one step up the ladder at a time, since each step brings risk, uncertainty, and effort

- Market penetration strategy

- Market development strategy

- Product development strategy

- Diversification strategy