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Which one of the following reactive alternatives would typically be best to implement a chase strategy for a manufacturing firm?

A)

Use creative pricing to modify demand

B)

Build anticipation inventory to absorb the variability in demand

C)

Increase overtime to satisfy peaks in demand

D)

Use promotional campaigns to boost demand

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Question added by Sathish Prabhu.V , Manager - Operations & Process Improvement , Revolution Valves
Date Posted: 2016/05/08
Md Fazlur Rahman
by Md Fazlur Rahman , Procurement Specialist , Engineering and Planning Consultants Ltd

Ans: C) Increase overtime to satisfy peaks in demand.

 

Justification : This is a reactive strategy and certainly also  a chase strategy to satisfy increase in demand.

Nadeem Asghar
by Nadeem Asghar , Supply Chain Consultant/Trainer , Independent Practitioner

agree to the reply given by Md. Fazlur Rahman 

Sathish Prabhu.V
by Sathish Prabhu.V , Manager - Operations & Process Improvement , Revolution Valves

Yes, Option C is the right answer , because from the given options, only overtime to meet demand is reactive and other three are plans to achieve improvement

Omar Saad Ibrahem Alhamadani
by Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks

It is all of above .........................

sameer abdul wahab alfaddagh
by sameer abdul wahab alfaddagh , عضو هيئة تدريس , جامعة دلمون

thanks for the invitationThe answer could be to use more than one strategy, including

Wasi Rahman Sheikh
by Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

B)

Build anticipation inventory to absorb the variability in demand

Ghada Eweda
by Ghada Eweda , Medical sales hospital representative , Pfizer pharmaceutical Plc.

Agree with expert answer .Thanks

Shameer Nazir Madari
by Shameer Nazir Madari , Assistant Finance Manager , METAL AND RECYCLING COMPANY K.S.C. (PUBLIC)

The Answer is

C) Increase overtime to satisfy peaks in demand

Ahmed Mohamed Ayesh Sarkhi
by Ahmed Mohamed Ayesh Sarkhi , Shared Services Supervisor , Saudi Musheera Co. Ltd.

all above options                       .

I apologize for the answer I leave the answer to the experts, specialists in this field that's not my specialty field.

Saiyid Maududi-Oracle Applications Consultant
by Saiyid Maududi-Oracle Applications Consultant , Entrerprise Architect , US Technomatrix, Inc

Hello Team,

The marketing planning process involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, as well as to an organization's overall marketing strategy. Generally speaking, an organization's marketing planning process is derived from its overall business strategy. Thus, when top management are devising the firm's strategic direction or mission, the intended marketing activities are incorporated into this plan. There are several levels of marketing objectives within an organization. The senior management of a firm would formulate a general business strategy for a firm. However, this general business strategy would be interpreted and implemented in different contexts throughout the firm.

Regards,

 

Saiyid

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