What are the “7 P” of marketing? Which ‘P’ is most important?

The “7P” of marketing are listed as bellow:

a)    Product

b)   Pricing

c)    Place

d)   Promotion

e)    Physical Environment

f)     Process, and

g)    People

Among the above mentioned “7P” I think that, the ‘Product’ is most important.

Dear Mr.Hoque

The key to successfully market a product depends upon addressing no of key issues.These include What is the product/service company has,which market and customer it will be targeting,how it will price it,how it is going to deliver its product/service to the customer,how it is going to tell its customers about its service/product.

Traditionally marketing is done on4 P's Product,Place ,Price,Promotion.Marketing became more competitive and5th P was introduced "People" and later on two more P's "Process " and "Physical Evidence" were introduced particularly to cater needs of service Industry.

Now the7 P's are

1.Product-------- The Key to all P's without this P rest are insignificant

2.Place 

3.Price

4.Promotion

5.People

6.Process

7.Physical Evidence

Out of 7 Ps of Marketing4 Ps have been widely used - Product, Price, Place and Promotion. Among them Product plays the central role. 

Though the product is most important then all7 ps but other p are also equally important to the bussiness part.

Dear Mr. Hoque.

7P are also called as Service mix. one of the Ps as you can see from the above is People. Service sector is more human intensive. Hence what I feel is People is the most important P among the7

All7Ps are interrelated. Each one of them has an important role to play in Marketing thus everyone is equally important.

People is the most important among all. One cannot implement rest of them if you dont have right set of people with you.

price. product .power. promotion . people . place . process . physical evidence. 8P