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Why is sports marketing important to companies when building their brand?

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Question added by Nuha Ali , writer , freelance
Date Posted: 2014/04/27
Abdel Fattah Ibrahim
by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive

Basically interest, sports have one of the highest interests of the world. People will watch sports before any other activity. In terms of brand association the company is out to align their brand with a selected sport in order to gain more exposure and a better perception of their brand and products

 

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