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As the customer depends on old and recognized branded products,then how can you popularize your newly branded products in market?

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Question added by Meherunnessa Runy , Mid-level Officer , DoF
Date Posted: 2013/11/22
Fazlul Hoque
by Fazlul Hoque , Assistant Director , DoF,GoB

Customer depends on old branded products,as because that branded company established a belief and dependency among them.So a new branded product could be popularize with the following ways:

  1. Maintainining good communication and advertising.
  2. Price should less as possible.
  3. Free sample could be distributed for first time within the regualar and large customer for growing interest.
  4. Assurence for regular supplying the products at everywhere.
  5. Opening of service center/complain address if necessary
  6.  Qulaity of the products should be better and attractive.

Sara Ahmed
by Sara Ahmed , Team Manager , Stream Global Services

11 Ways to Promote Your Brand or Product Through Vine

#1 Time Lapse : Time lapse, if used correctly, can be a great way to showcase a product. GAP and ASOS have successfully used it in their social media marketing campaigns.

#2 How To : Using how-to videos related to your product can be a great way to show the use of your product. But don’t get too serious about it. For example, if your product is a food item, you can show different ways to use it. Time lapse videos of easy recipes are also a great ways to go.

#3 Showcase Brand Personality : Want to represent your company or brand as a fun brand? Then showcase a glimpse of fun office events or follow the example of Urban Outfitters.

#4 New Content : Give your followers something new and refreshing. USA Today uses this technique and offers its followers a glimpse of today’s newspaper.

#5 Share and Promote : Magazines, books, DVDs, games and any new products can be promoted this way.

#6 Hashtags : Using hashtags is also a great way to spread your idea among people. 

#7 Encourage Conversation : Engage your audience with fun, creative and interesting content. This will induce conversation and spread the word about your brand or product. Simon & Schuster’s stop-motion video allows followers to pick a random book by tapping on the screen.

#8 Sneak Peek : Give your audience a sneak peek of your upcoming product, give them a tour or a behind the scenes look. This will make them feel attached to your company or to your brand.

#9 Contest for Engagement : Arrange a contest or keep your audience guessing about your next offering. This will be a good way to engage your customers and create new interest in your brand or product.

#10 Promotion of the Brand Logo : Take a cue from GE and promote your brand logo through arts and crafts.

 

#11 Let the Influencers Talk : If all else fails, get influencers talking about your brand. Get the most popular Vine users and Vine stars to promote your brand.

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