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Why do many companies prioritize their marketing budget for sales rather than brand building? In my opinion, brand awareness is as important as sales. What do you think?
many companies use the profit oriented style of approach in their daily running, thereby priority is usually directed to reaching more clients hence the need to put more focus on sales merketing stratergies rather than brand building. An increase in total sales raises the overall reputaion the company thereby contributing to brand growth in the long run without investing capital in the same.
