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What is Brand Building And how do we achieve total success in it as per your view friends?

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Question added by Aashish Khurana , Ex : Marketing Manager - International , Quad Life Sciences Pvt Ltd
Date Posted: 2014/10/24
VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Brand Building is the enhancement of Brand Equity of product and services through consistent improvement by adding to quality of the product and serveries through a sequence of additional propositions. Band Building is effective when:-

1. Quality enhancement of the product and services keeping in mind of the customers' expectations of its Core benefits. These are done by incorporating additional features from a customer's point of view very special.

 

2.A unique positioning in the target market through brand name, image of the establishment, maximum improvement in service standards-timing and availability, the way in which the products are presented and the guarantee factor.

3.Re-positioning as to reflect the customer's change of taste and preferences.

4. Interaction with customers to know their existing/changed perceptions so as to adjust to and sustain with their perceptions.

5. Strategy of First-mover advantage before competition capture the market sentiment.

6. All actions focused on the long-term perspective to create, build and develop customer loyalty.

7.Internal marketing: Well trained staff, so that the face to face interactions are constructive and that itself bring the effect of brand building in all sense.

8.Clever,constructive and meaningful advt. concepts  that register the brand in the mind of customers and the business community at large and result in grapevine communication and reach the brand value everywhere.

Savas Alatis
by Savas Alatis , Al Kalema Productions , Major League Baseball Productions

At my last job with Al Kalema Productions in the UAE, which was a boutique AD Agency, as well as a full fledged Production comapny, I was intricate to the creative process with my marketing and branding skills

Erick Ombaye
by Erick Ombaye , plant operator , WARTSILA EAST AFRICA LTD

Brand building is ensuring that our produc is dominating the market and meeting customer needs

Brand building has a lot to do with the ethical issues of character culture and mass psychology, if we are able to unite the potential of the variables above then easily build branding, So we follow carefully the external factors and then we internally condition them into our Management. If external dynamics occur, it is necessary to adjust the Management policy. So brand building is closely related to the type of production, external (customer) including government policy in general, and management

Claribel Johnson
by Claribel Johnson , secretary , Monuments and Relics Commission

To Maximum improvement in service standards timing and availability.

To Positioing as to reflect the customer change of taste and preferences.

Aveek Ganguly
by Aveek Ganguly , Self Employed , Self Employed

A Brand is always depended on the product and after saled services. Hence if the both can be taken to a high level then the Brand is created.

wahaj ahmad khan wahaj ahmad khan
by wahaj ahmad khan wahaj ahmad khan , Assistant Professor , Dire dawa

  • An ethical hacker may also employ other social engineering techniques like shoulder surfing to gain access to crucial information or play the kindness card to trick employees to part with their passwords.
  • An ethical hacker will attempt to evade IDS (Intrusion Detection systems), IPS (Intrusion Prevention systems), honeypots, and firewalls.
  • Sniffing networks, bypassing and cracking wireless encryption, and hijacking web servers and web applications.

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