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Blockchain can influence the digital marketing in a lot of manners, and one of the possible changes includes customer data sharing. One of the significant problems that customer across online is privacy.Blockchain technology is offering the software named as Basic attention token (BAT). It can change the interaction between the users, advertisers and publishers.arlier, the primary source used to be Google and sites like Facebook. But with Blockchain technology, there is no requirement of an intermediary. It confirms the significant enhancement in the digital marketer’s income efficiently.
While blockchain is closely associated with cryptocurrency, that shouldn't overshadow its uses in digital marketing. Companies are already leveragingblockchain technology to increase transparency and reduce friction, and marketers can leverage these tools to acquire more customers at a lower cost.
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