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Which is the best way to start a cold call (telephonic)pitch to clients ?

The idea here is to win an appointment with him.

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Question added by Ajit Menon , ASSISTANT GENERAL MANAGER , Homelane
Date Posted: 2017/03/01

The strategy outlined here for initiating a cold call pitch in the b2b appointment setting service is well-structured and effective. It begins with a professional greeting and swiftly establishes relevance by mentioning the prospect's company or industry specifics. The key to success lies in asking open-ended questions and actively listening to the prospect's responses, which builds a connection and helps tailor the value proposition. Providing a clear and compelling value proposition, supported by proof or success stories, demonstrates the potential benefits for the prospect. Overall, this approach puts the focus on solving the prospect's challenges and can greatly increase the chances of a successful appointment setting.

Widad Naji
by Widad Naji , Booking Executive , Malls Media Representative M2R

Number 1 is be polite and considerate. Talk clearly not quickly (do not make them feel that you've been all day long on the phone trying to get a customer. Make them feel that this call has been made specifically for them), ask after introducing yourself if he/she are free for a couple of minutes. If they aren't ask if you can call at another convenient time. If they are, you're in. Explain what you need in short clear statements (don't bore them) so choose what is the best summary of ideas you want to offer, wait to check if they're interested and then give more information. The trick here is to actually get them to have a conversation with you don't make them just listen, when you listen and ask questions as well you will be able to get their attention and thus their feedback and probably interest. Last but not least always always smile even when on the phone, it will be transmitted to your listener. Good luck :)

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