Register now or log in to join your professional community.
Lack of skills and competencies, hesitate to put ‘people’ first to operationalise the customer experience. Digital solution leads to eliminate human-touch to improve the customer experience?
Would you rather deal with a person than a digital solution and pay more for better customer service?
Is it not the best to balance the digital solutions with human ones, giving the customers the option for either type of an interaction?
No, it is the very essence of everything.
For Customer Service human touch is necessary whether you see or not
Digital solution has come as a way of innovation and also to address the shortage of labour or high labor cost. For example coffee or soft drink dispenser, you insert coin and then you get the desired things. In this case human touch is also there i.e. the human has to put water, sugar, milk in the dispenser at regular interval.
Thanks
Actually, I can not imagine even globe invaded by machines since human who operate them , beside the feelings that machine does not include and needed from customers which they are human too
Anyways. I support the great answer and examples which given by Mr. Fazlur
Regards
Customer interaction is the best way to make a rapport with the clients. If we ignore the human touch the essence of the rapport fades away. Although with the advancement of technology, we lay more emphasis on customer convenience. Both have their pros and cons associated with them. A customer delight can only be achieved when there is a sync and balance between technology and human which can be more effective to overcome disadvantages of each other and provide solutions for the customers.
Certainly, I can imagine the customer experience in the absence of a human touch. In a scenario where there is a lack of skills and competencies, and an unwillingness to prioritize the human element in operationalizing the customer experience, relying solely on digital solutions may lead to a more impersonal and transactional interaction.
While digital solutions can bring efficiency and convenience, there is often a sentiment that they lack the empathy and nuanced understanding that a human touch can provide. Many people prefer dealing with a person, especially in situations that involve complex problem-solving, emotional support, or personalized advice.
However, the preference for human interaction often comes with a trade-off – it may be more expensive for a business to maintain a higher level of human-centric customer service. Some customers may be willing to pay a premium for a more personalized and empathetic experience, while others may prioritize cost and efficiency.
Balancing digital solutions with human interactions is indeed a strategy that many businesses adopt to cater to varying customer preferences. This approach allows customers to choose the type of interaction that suits their needs and preferences. For routine or straightforward transactions, digital solutions can be efficient, while for more complex or emotionally charged situations, the option for human interaction becomes crucial.
no. But any establishment always aims to maximize profits first
In the absence of a human touch, customer experience relies heavily on automated systems, AI-driven interactions, and self-service options, potentially sacrificing emotional connection and personalized assistance but often prioritizing efficiency and accessibility in transactions and support processes.
No, I think it's important to keep the connections .
Do you need help in adding the right keywords to your CV? Let our CV writing experts help you.