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Can you imagine the Customer Experience in the absence of a human touch?

Lack of skills and competencies, hesitate to put ‘people’ first to operationalise the customer experience. Digital solution leads to eliminate human-touch to improve the customer experience?

Would you rather deal with a person than a digital solution and pay more for better customer service?

Is it not the best to balance the digital solutions with human ones, giving the customers the option for either type of an interaction?

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Question added by Heavenly J John , Head of the Dealership Operation , Automobile Company
Date Posted: 2017/01/04
Emmanuel Wamweta
by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

The last paraphrase sums it up- "balancing between the two" is always the best alternative in this case. Electronic service has its own advantages & shortcoming just human-touch has its own advantages & shortcomings as well. Therefore a simultaneous combination of two makes it better & delightful customer service experience. Thanx for the invitation

Nadia Derradji
by Nadia Derradji , English Teacher , TED COLLEGE

No, it is the very essence of everything.

Anu  Mishra
by Anu Mishra , Customer Support & Administrator Coordinator , Vivid Computer Training, Dubai, UAE

What do you mean by absence of human touch??

Md Fazlur Rahman
by Md Fazlur Rahman , Procurement Specialist , Engineering and Planning Consultants Ltd

For Customer Service human touch is necessary whether you see or not

Digital solution has come as a way of innovation and also to address the shortage of labour  or high labor cost.  For example coffee or soft drink dispenser, you insert coin and then you get the desired things. In this case human touch is also there i.e. the human has to put water, sugar, milk in the dispenser at regular interval. 

Omar Saad Ibrahem Alhamadani
by Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks

Actually, I can not imagine even globe invaded by machines since human who operate them , beside the feelings that machine does not include and needed from customers which they are human too

Anyways. I support the great answer and examples  which given by Mr. Fazlur 

Regards 

Juhi Dubey
by Juhi Dubey , Freelance Photographer , Freelance

Customer interaction is the best way to make a rapport with the clients. If we ignore the human touch the essence of the rapport fades away. Although with the advancement of technology, we lay more emphasis on customer convenience. Both have their pros and cons associated with them. A customer delight can only be achieved when there is a sync and balance between technology and human which can be more effective to overcome disadvantages of each other and provide solutions for the customers.

Joe Seychell
by Joe Seychell , head of IT , Pinnacle Investment

In some instances I prefer the human touch. For example when buying furniture I want to sit in it and learn from staff their opinions and their input on things like colour. However - for things I "want" specifically like a known brand of electronics I prefer a digital interaction.

Niyigena  Samuel
by Niyigena Samuel , Customer Service Representative , Moon star apart hotel

Certainly, I can imagine the customer experience in the absence of a human touch. In a scenario where there is a lack of skills and competencies, and an unwillingness to prioritize the human element in operationalizing the customer experience, relying solely on digital solutions may lead to a more impersonal and transactional interaction.

While digital solutions can bring efficiency and convenience, there is often a sentiment that they lack the empathy and nuanced understanding that a human touch can provide. Many people prefer dealing with a person, especially in situations that involve complex problem-solving, emotional support, or personalized advice.

However, the preference for human interaction often comes with a trade-off – it may be more expensive for a business to maintain a higher level of human-centric customer service. Some customers may be willing to pay a premium for a more personalized and empathetic experience, while others may prioritize cost and efficiency.

Balancing digital solutions with human interactions is indeed a strategy that many businesses adopt to cater to varying customer preferences. This approach allows customers to choose the type of interaction that suits their needs and preferences. For routine or straightforward transactions, digital solutions can be efficient, while for more complex or emotionally charged situations, the option for human interaction becomes crucial.

amr adel
by amr adel , محاسب مالي , شركة الريادة الطبية

no. But any establishment always aims to maximize profits first

Sabih Anjum
by Sabih Anjum , Document Controller , SPML

In the absence of a human touch, customer experience relies heavily on automated systems, AI-driven interactions, and self-service options, potentially sacrificing emotional connection and personalized assistance but often prioritizing efficiency and accessibility in transactions and support processes.

shaymaa alam
by shaymaa alam , معلم رياض اطفال , رأس الخيمة الحديثة فرع خزام

No, I think it's important to keep the connections .

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