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1. Google AwQL (Adwords Query Language) & Programmatic Ad Queries
2. Social Biddable
3. Merging offline & online touchpoints into a contribution model
4. Voice Search (Amzaon & Google are having a go at it with each side trying to capitalize on the growing trend of people using " Siri / Ok Google" in place of typing out a search.
6. Data Analytics
1) Understanding your customer's business
2) Identifying the target audience(s)
3) Implementing a strategy to digitally reach that audience
4) Measure the reach
5) Lower cost per sale or cost per transaction for the customer
1) Basic coding- like edditing css codes on the landing page of the website, so as not to over rely on developers all the time.
2)Data interpretation
3)Marketing Automation
4)Strategic thinking
5)Psychology
Leverage Social Media platforms
Managing organic & paid campaigns
Identify & Strategies to rach your target audience
Measure & review success goals
Key competitor analysis
1. Understanding and mapping your customer Business Requirements
2. Correct measure of ROI
3. Web Analytics -Understanding Data and Reporting
4. Giving holistic approach for customer product/services for digital transformation
5. Correct identification of Target Audience
The 5 most important new skills for a digital marketer are: The desire to know,growth marketing,growth generation,content marketing and digital education
Social Media trategic thinking
1. Mobile/App Optimization
2. Data interpretation
3. Marketing Automation
4. Virtual & Augmented reality
5. Video Optimization
1. Digitak Marketing Overview
2. Search Engine Optimisation
3. PPC Advertising and Google Adwords
4. Social Media Marketing
5. Google Analytics
1) SEO
2) GOOGLE Analytics
3) Data Analysis
4) SEM
5) Email Marketing
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