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Yes of course, because the important point in SEO is On-site where we update title, description, connect internal pages to one another according to keywords or phrase, emphasis and bold keywords or phrase that suit and describe our website best, set h1 to h6 tags and much more what we do in on-site. For changing and updating on-site we have to get a good command on these languages. In short all the on-site based on HTML and CSS if static website.
They are definitely. These skills are an added value to any digital marketer.
Obviously Technical skills like html, css and other tools will help your to analysis in details. Those who are link builder they don't need such skills but for a SOE, SEO analyst, strategist and other who is managing domain they must have have a intermediate knowledge of this web languages.
Thanks,
Naeem Rajani
Digital Marketing Specialist
http://www.naeemrajani.com
In My Opinion - Yes It is important for every digital marketer to know the technicalities of CSS, HTML, Canonical Tags etc.
Basically Search Engine Optimization is the game of analytical skills, If you have strong knowledge of Schema.org concepts, HTML, How Google Bot Crawls your HTML pages, You can easily develop strong HTML based pages which are search engine friendly and Google can easily indexed these pages and provide value on search engines rankings.
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