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Social media, SEO, SEM, Google Analytics, website management (Wordpress and Joomla)
1. Search engine optimization: Of the companies we looked at for our Digital Professional Institute study, for which my colleagues and I analyzed hundreds of job postings for digital talent, 14% cited SEO as a required skill.
To compete as a candidate for a high-paying digital marketing job, you must have technical SEO skills, including server-side settings, sitemaps and server response codes. Moreover, competitive candidates should have experience using Moz, SEMRush and other tools to identify customers’ search behaviors and the competitive landscape.
2. Pay-per-click: Seven percent of the companies that we looked at in the study listed search engine marketing (SEM) as a required skill for their organizations, and one of the most important and growing facets of SEM is pay-per-click (PPC). In order to demonstrate your abilities in this area, you need to show that you have the research and analytical skills required to create and execute a strong PPC plan that aligns with an overarching marketing strategy.
3. Mobile: To demonstrate value in this area, you need to understand how mobile marketing differs from desktop marketing and communicate why that matters to the rest of the business. Moreover, a digital marketer should have general familiarity with mobile development in order to best communicate with the design team and create a cohesive mobile marketing strategy that aligns with other online and offline efforts. Get familiar with its vocabulary, including things like SMS marketing and responsive design.
4. E-mail marketing: You need to be able to do more than send out regular communication. You must be able to optimize your e-mail marketing by crafting a compelling strategy, testing relentlessly and refining content based on what works best. It’s also essential that today’s marketers understand the best ways to develop distribution lists and use e-mail nurturing to create more business opportunities.
5. Social media: Ten percent of the businesses that we looked at in the Digital Professional Institute study cite social media experience as a requirement for applicants, and that doesn’t just mean that they want someone with an active personal Twitter account. Digital marketers need to understand how to develop a strong social media presence to help bolster their brands and further their marketing goals.
6. Content management: SEO, e-mail marketing and social media skills are useless if you don’t back up your technical skills with excellent writing for multiple platforms. The ability to flow easily between writing e-mails, press releases, website copy, proposals, social posts and even code is key to success in today’s digital marketing field. Make sure that you demonstrate your ability to write across media, and to guide and polish the content of others on your team.
7. Analytics: In our study, a whopping 13% of businesses listed analytics experience as a required skill in their job descriptions. In order to be a truly great digital marketer, you’ll need to not only implement strong inbound and outbound digital strategies, but also analyze them regularly and use those insights to constantly improve. If you want to make it in a high-paying digital marketing job, it’s time to make ROI your middle name.
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First one has to be a marketer at heart and then a digital marketer.
The skill sets required for digital marketing will vary widely based on the size of organization and the career level you are at.
Digital Marketing consist of a broad spectrum of activities:
Irrespective of the the company size and career level one should have the good general understanding of all the components of digital marketing and can choose to have in-depth understanding of some or all the components.
for e.g. if one is to specialize in SEO -
The is a lot one can do in SEO without getting too technical. It is like being an expert driver without being an expert on automobile engineering. but it is always an advantage to have a good technical background too- makes you more independent.
Digital marketing is not much about technical knowledge, otherwise only software professional could be employed, it is first about marketing. One should have a strong foundation in marketing and apply this knowledge in the digital sphere to achieve the set marketing and organizational goals
Social Networks are the Key for the Digital Marketers. They should have the skills of Social Network Analytics, impressions, reaches and more.
analytics , impressions , list building, and engagment.
The knowledge to analyze your competitive advantage and the skills to develop viable bespoke marketing strategies that are in tandem with your business goals, target platforms and channels while putting your target audiences at the forefront. Creativity, innovative and analytical mindset is what will help digital marketers in almost every industry to deliver on any project be-it digital or traditional.
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