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Why is digital marketing is the most important marketing tool in 2016?

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Question added by Hany Sewilam Abdel Hamid , Director of Sales and Marketing , Creative Sense
Date Posted: 2016/10/29

Digital marketing is now strongly linked to social media. As we all know, social media has become an essential part of our everyday lives, and therefore, companies need to consider social media and digital marketing a detrimental factor in their marketing plan or campaign. 

It is easy, relatively cheaper than offline marketing, and has a higher exposure rate making it the perfect tool to reach target markets. 

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