What would be your best strategy to align your organization's leadership, employees, and partners around your brand story?

In my opinion the best way to align the organisation's leadership, employees and partners around the company's brand story is to raise brand awareness first by launching workshops, implementing a solid intern communication of the brand platform, developing external communication, make effective Ad campaigns and handle different channels advertising (as on LinkedIn, Facebook, Twitter...) depending on what the company's largest audience is using, that will generate acceptance as well as sustainable commitment.