What makes the difference between good and bad creative direction?

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Posted by:
Subhranshu Ganguly
29-January-2014

Creative Writing Creative Commons Creative Direction

Question added by Roberto Platas , Head of Social Media Creative Reputation and Creative Supervisor , Arnold Madrid
Date Posted: 2013/09/23

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1 Answers

Yvan Clot- Goudard

by Yvan Clot- Goudard , Consultant , Y Consulting LLC

Keep the idea simple, understandable, on target, memorable, expandable through all media,

simplify, simplify, simplify

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