Why does the creativity plays an important factor in our job role?

The Life stops without creativity which means improve our vision to provide uniqe and new ideas always and develop our performance more and more to generate creative ideas for any project every time, if we want to have the ability to continue under the hard competition in the market nowadays, so the creativity is the golden key to success

creativity comes from your internal skills. without creativity you would lack of essence. designing is depend on your observation power. how you observe things. how you compose element and put them properly. a creative person always thinks beyond the world. This is my personal view

Nowadays, all markets are full of all products and services  and its getting harder to sell products, thats why to attract more customers to the your business you have to be very creative and  fast react on changes.